Palito Brand Identity 2025

Description

This image showcases the brand identity for Palito, featuring a rectangular toothpick case with a rich emerald green textured insert and a dark wooden frame. The brand name and descriptive text are deeply debossed into the green surface, creating a tactile and elegant presentation. The object is set against a dark green gradient background under soft, directional lighting that highlights the dimensional details of the embossing and the grain of the wood. Design and art direction by Ariel Chiesa, with illustration by Fernando Bittar, photography by Val&Musso, and letterpress printing by Buenos Aires Letterpress.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Emboss & Deboss, Soft Light

Industries

CPG / Packaged Food

Color

Background

Gradient

Context

E-commerce / Product