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BrandOroton
ProjectBrand Identity
Row of illuminated outdoor advertising light boxes displaying Oroton fashion campaigns along a city sidewalk

Oroton Brand Identity 2020

Associated creatives

Years Months Days
Years Months DaysGraphic Design
Simon Lekias
Simon LekiasPhotography
Victoria Zschommler
Victoria ZschommlerPhotography
Years Months Days
Years Months DaysPhotography

Tags

advertising light boxlight boxadvertising displayOroton campaignstreet furniture

Description

A series of vertical illuminated advertising light boxes line a paved city sidewalk, displaying campaign imagery for the brand Oroton. The posters showcase fashion photography featuring models in patterned and tan garments with bold white typography reading Oroton. A lone pedestrian walks along the street in the background under natural daylight. The composition highlights outdoor urban media placement and brand identity integration.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (40%)
Camel (40%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)