Brand
ProjectBrand Identity

Oroton Brand Identity 2020
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Description
A series of vertical illuminated advertising light boxes line a paved city sidewalk, displaying campaign imagery for the brand Oroton. The posters showcase fashion photography featuring models in patterned and tan garments with bold white typography reading Oroton. A lone pedestrian walks along the street in the background under natural daylight. The composition highlights outdoor urban media placement and brand identity integration.