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Brand
Oroton
ProjectBrand Identity
Two backlit outdoor advertising panels displaying Oroton brand fashion campaigns on a city street at night.

Oroton Brand Identity 2020

Associated creatives

Years Months Days
Years Months DaysGraphic Design
Simon Lekias
Simon LekiasPhotography
Victoria Zschommler
Victoria ZschommlerPhotography
Years Months Days
Years Months DaysPhotography

Tags

oroton advertising paneloroton billboardadvertising paneloutdoor advertisingoroton campaign

Description

This image presents two vertical backlit advertising panels installed on a city street at night, showcasing the Oroton brand identity campaign. The illuminated display on the left features a close-up portrait of a model holding a light-coloured handbag, wearing a red hat and tan jacket with the Oroton logo centered. The panel on the right displays a full-length shot of a model in patterned outerwear, also featuring the prominent Oroton branding. The surrounding urban environment is dark, making the brightly lit advertising boxes the central focus of the composition. Photography was captured by Victoria Zschommler with graphic design by Years Months Days.

Style

Horizontal, Commercial, Clean, Matte

Industries

Luxury Fashion Houses

Background

Street

Context

Out of Home (OOH)