Brand Identity 2023

Description

This outdoor advertising photograph captures a series of vibrant brand posters for Oobli pasted across a dark urban wall. The campaign features a mix of graphic illustration panels and photographic imagery, including a man holding and eating a Oobli chocolate bar. The bold color palette incorporates deep purple, pastel pink, and bright green with clear typography reading Say hello to sweet proteins and Sweetness you can celebrate. A sightseeing bus zone sign stands in the foreground to the left, establishing the city street setting under daylight.

Style

Horizontal, Commercial, Clean, Graphic

Industries

CPG / Packaged Food

Color

Background

Street

Context

Out of Home (OOH)