Logo
Colorful digital illustration featuring abstract shapes, stylized figures, and vibrant green, orange, and blue hues for Oobli brand identity.
Oobli brand identity design featuring a social media interface mockup alongside an illustrated figure sitting atop a globe.
Bold graphic design featuring large white Oobli typography and organic pink shapes against a deep navy blue background.
Close-up of Oobli sweet iced tea beverage cans featuring colourful graphic packaging against a solid background
Oobli brand billboard featuring a man eating chocolate and colorful advertising posters pasted on an urban wall.
An A-frame sidewalk sign displaying Oobli sweet tea branding positioned outside a storefront with potted cacti.
Close-up overhead shot of multiple colourful Oobli dark chocolate packaging boxes stacked together.
Three Oobli dark chocolate bars displayed with chocolate pieces against a purple background for brand identity.
Hand holding three Oobli dark chocolate bars against a solid lime green background
Colorful digital illustration featuring abstract shapes, stylized figures, and vibrant green, orange, and blue hues for Oobli brand identity.
Oobli brand identity design featuring a social media interface mockup alongside an illustrated figure sitting atop a globe.
Bold graphic design featuring large white Oobli typography and organic pink shapes against a deep navy blue background.

Oobli Brand Identity 2023

About

The Oobli brand identity project establishes a vibrant visual system for the CPG brand, spanning digital assets, packaging design, and out-of-home advertising. Developed by Zeus Jones, Dylan Nelson, and Meredith Schomburg, the identity leans into a high-contrast palette of deep blues, purples, and bright greens, set against clean, minimalist layouts. The project utilizes a combination of vector-based graphic illustration and sharp product photography to unify the brand across multiple formats. Creative elements include dynamic motion graphics, mobile interface mockups, and bold typography that anchors the brand's presence in both retail and urban environments. Whether applied to aluminium beverage cans or chocolate bar packaging, the visual language prioritizes clear hierarchy and playful, abstract organic shapes. Photography by Dylan Nelson and illustration by Meredith Schomburg work in concert with graphic design by Zeus Jones to maintain a consistent, modern aesthetic throughout the Oobli product range.

Brand

Oobli

Credits

Zeus Jones
Graphic Design
Dylan Nelson
Photography
Meredith Schomburg
Illustration

Industries

CPG / Packaged Food

Styles

HorizontalCommercialCleanGraphic
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