Oobli

Nov 2023

The brand identity for Oobli defines a vibrant, modern visual language for the CPG brand, spanning digital assets, packaging, and outdoor advertising. The work leverages a high-contrast color palette of deep blue, purple, and lime green, paired with playful vector illustrations and clean typographic hierarchy. Zeus Jones led the graphic design, which integrates across physical product packaging and social media interfaces, while illustration by Meredith Schomburg introduces fluid organic shapes and stylized figures throughout the campaign. Photography by Dylan Nelson captures the brand in both studio and street settings. Studio shots emphasize the tactile quality of the chocolate bars and iced tea cans through controlled, clean lighting. Outdoor campaign imagery grounds these elements in an urban environment, using large-scale posters and sidewalk signage to showcase the brand's graphic aesthetic and messaging. The project is characterized by a minimalist approach that maintains a consistent, energetic tone across all touchpoints.

Horizontal, Clean, Commercial, Graphic

CPG / Packaged Food