Oobli Brand Identity 2023

Description

This vibrant horizontal digital illustration forms part of the brand identity project for Oobli, created with contributions from Zeus Jones, Dylan Nelson, and Meredith Schomburg. The composition features playful stylized figures alongside bold, organic abstract shapes in shades of light green, bright orange, soft blue, and purple. Stylized characters are depicted in dynamic poses against a bright green background, accompanied by whimsical graphic elements and candy-like forms. The clean, graphic vector aesthetic utilizes flat color fills and fluid outlines to create an energetic and modern visual language.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Vector

Industries

CPG / Packaged Food

Color

Background

Illustrated Frame

Context

Advertising Campaign