One Green Bean Brand Identity 2021

Description

This outdoor advertising photograph features a large digital display unit positioned on a bustling urban street lined with traditional European architecture, parked bicycles, and trees. The billboard screen showcases the brand identity for One Green Bean, displaying a striking layout with mint green and beige background sections containing bold, stylized typography that reads TWO STEPS AHEAD alongside graphic line art. In the foreground, multiple bicycles are parked along the curb, including one with a black front crate. The natural daylight illuminates the city street scene, capturing a realistic outdoor marketing installation within a busy public space.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Background

Street

Context

Out of Home (OOH)