On Running On x POST ARCHIVE FACTION (PAF) CURR ... 2026

Description

Captured by photographer Zachary Handley with casting by Sofia Michaud for On Running's collaboration with POST ARCHIVE FACTION (PAF), this image presents a male runner bending forward with hands resting on his knees in a moment of physical exertion. He is styled in technical monochrome athletic gear, including a sheer hooded running jacket, white running shorts, crew-length socks, and white performance sneakers. High-key backlighting illuminates the translucent fabric of the jacket against an overexposed white seamless backdrop and a textured grey floor.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

High-key

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign