BrandOn Running

On Running On x POST ARCHIVE FACTION (PAF) CURR ... 2026
Associated creatives
Tags
Description
A focused studio detail shot highlighting the construction of a lightweight, translucent technical running jacket from the On Running and POST ARCHIVE FACTION collaboration. The semi-sheer fabric reveals dark bonded seamlines, an angled zippered chest pocket, and a central zip closure with cord pullers. Bright high-key backlighting illuminates the delicate synthetic membrane, accentuating its structural contours and minimalist printed chest branding.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
High-key
Industries
Sportswear
Color
Off-White (80%)
Olive (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign