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BrandOn Running
ProjectOn x POST ARCHIVE FACTION (PAF) CURR ...
Runner mid-stride from a low rear angle wearing an all-white running jacket, shorts, and white sneakers against a black background.

On Running On x POST ARCHIVE FACTION (PAF) CURR ... 2026

Associated creatives

Zachary Handley
Zachary HandleyPhotographer
Sofia Michaud
Sofia MichaudCasting Director

Tags

white running kitwhite running shoesrunning sneakerswhite athletic apparelrunner in motionperson runningwhite windbreaker jacketathletic shorts

Description

Dynamic low-angle capture of a runner suspended in mid-stride against a stark black background for On Running x POST ARCHIVE FACTION. The subject wears a lightweight, translucent white hooded windbreaker paired with matching white running shorts, compression layers, tall white socks, and white performance running sneakers. Dramatic chiaroscuro lighting highlights the sculptural contours and technical textures of the white apparel while casting deep shadows across the motion-frozen figure.

Style

Vertical, Commercial, Action, Moody, Minimalist

Techniques

High-speed / freeze, Low-key / chiaroscuro

Industries

Sportswear

Color

Pure White (90%)

Background

Black Seamless

Context

Advertising Campaign