BrandNike
ProjectGuts 2 Glory - England Team
Nike Guts 2 Glory - England Team 2026
Associated creatives
Tags
Description
Nike's 'Guts 2 Glory - England Team' campaign, photographed by William Arcand, features athletes Marcus Rashford and Cole Palmer. The horizontal split composition juxtaposes an action shot of Rashford dribbling a soccer ball in an all-white England kit with an intense close-up portrait of Palmer in a dark hooded jacket. Dramatic low-key lighting and cool, atmospheric mist emphasize athletic focus and energy.
Style
Horizontal, Commercial, Action, Moody, Cool
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (50%)
Pure White (50%)
Context
Advertising Campaign