Nike Guts 2 Glory - England Team 2026

Description

Footballer Marcus Rashford appears in a studio setup for Nike's Guts 2 Glory England campaign, photographed by William Arcand. He wears a white England national football kit underneath an oversized black quilted down puffer jacket and a matching black durag, pointing a finger to his temple in his signature celebration pose. To his right, an oversized cast metal Three Lions crest is mounted on a deep black textured wall below a sculpted star. The high-contrast directional lighting casts defined shadows across the dark set and reddish-tinted studio floor.

Style

Horizontal, Commercial, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign