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BrandNice Pies
ProjectBrand Identity
Two outdoor billboards for Nice Pies featuring bold typographic branding and a pie on a plate against a brick wall under a blue sky.

Nice Pies Brand Identity 2023

Associated creatives

PLUSMINUS Studio
PLUSMINUS StudioGraphic Design
Marcus Mainz
Marcus MainzPhotography

Tags

billboard advertisingbillboardoutdoor billboardbrand identitypies before guysnice piesbaked piefood advertising

Description

Two large outdoor billboards display the brand identity for Nice Pies against a clear blue sky and a weathered brick wall overgrown with vines. The left billboard features an orange background with bold white typography reading pies before guys and a hand holding a white plate with a baked pie. The right billboard shows bold orange lettering reading nice on a cream background. A blurred figure wearing a helmet passes by in the foreground, captured in motion. Photography by Marcus Mainz with graphic design by PLUSMINUS Studio.

Style

Horizontal, Commercial, Warm, Clean

Industries

CPG / Packaged Food

Background

Clear Sky

Context

Out of Home (OOH)