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BrandNice Pies
ProjectBrand Identity
Grid of playful black and white cartoon pie characters with expressive faces and legs against a cream background.

Nice Pies Brand Identity 2023

Associated creatives

PLUSMINUS Studio
PLUSMINUS StudioGraphic Design
Marcus Mainz
Marcus MainzPhotography

Tags

cartoon pie characterscartoon characterspie characterscartoon piesillustrated piesbrand identitypie illustration

Description

This brand identity project for Nice Pies showcases a whimsical collection of hand-drawn, black and white cartoon pie characters arranged in a structured grid. Each character features distinct facial expressions, crust styles, and tiny legs, exuding a playful and friendly charm. The bold black line work and grainy dot textures create a vintage illustrative style against a clean solid cream background. Designed by PLUSMINUS Studio with photography by Marcus Mainz, the cohesive visual system highlights characterful branding assets.

Style

Artistic, Horizontal, playful, Clean, Minimalist

Techniques

Ink

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign