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BrandNew Annual
ProjectBrand Identity
Large outdoor billboard displaying an advertisement with bold text reading New Annual over a dynamic orange liquid splash and ocean background.

New Annual Brand Identity 2022

Associated creatives

Primary Works
Primary WorksGraphic Design
Kaleido
Kaleido3D

Tags

outdoor billboardbillboardbrand identityadvertising posterorange liquid splashliquid splashsplash graphicbold typography

Description

An outdoor billboard display showcasing the brand identity for New Annual, mounted on a steel scaffolding structure against an urban building wall. The large rectangular poster features bold white sans-serif typography with the words NEW ANNUAL positioned above a vibrant, sculptural orange liquid splash element. The background combines a dark ocean wave texture with promotional details including festival dates and website information. The composition is captured in daylight with overhead spotlight fixtures attached to the billboard frame.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

3D render / CGI

Industries

Festivals & Events

Color

Burnt Orange (50%)
Pure White (30%)
Navy (20%)

Background

Residential Building

Context

Out of Home (OOH)