Brand
ProjectBrand Identity

New Annual Brand Identity 2022
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Description
An outdoor billboard display showcasing the brand identity for New Annual, mounted on a steel scaffolding structure against an urban building wall. The large rectangular poster features bold white sans-serif typography with the words NEW ANNUAL positioned above a vibrant, sculptural orange liquid splash element. The background combines a dark ocean wave texture with promotional details including festival dates and website information. The composition is captured in daylight with overhead spotlight fixtures attached to the billboard frame.