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BrandNew Annual
ProjectBrand Identity
Folded festival program poster with bold white typography and schedule alongside a glossy 3D fluid art graphic

New Annual Brand Identity 2022

Associated creatives

Primary Works
Primary WorksGraphic Design
Kaleido
Kaleido3D

Tags

festival program designfestival programprogram designbrand identity3d fluid graphic3d graphicfluid graphicfolded poster layout

Description

This brand identity and festival program design for New Annual features a folded layout paired with a glossy 3D abstract fluid graphic. Created by Primary Works and Kaleido, the spread incorporates bold white typography, structured calendar grids, and high-contrast orange accent panels against dark backgrounds. The overall composition highlights contemporary graphic design and digital art integration.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, 3D render / CGI

Industries

Festivals & Events

Color

Jet Black (50%)
Burnt Orange (30%)
Pure White (20%)

Background

Solid Colour

Context

Advertising Campaign