New Annual

Oct 2022

New Annual introduces a bold brand identity that spans outdoor advertising, print collateral, and digital motion graphics. The design system utilizes high-contrast typography and organic 3D render/CGI elements in vibrant orange and pink, creating a cohesive visual language across the festival's media and entertainment touchpoints. Developed by Primary Works and Kaleido, the project integrates graphic design with dynamic animation. The work effectively bridges physical and digital environments, ranging from large-scale urban billboard installations to minimalist studio photography and complex motion sequences that map live-action dance movements into abstract fluid simulations.

Horizontal, Commercial

3D render / CGI

Festivals & Events