New Annual Brand Identity 2022

Description

This motion design video for the New Annual brand identity presents a split-screen format comparing three visual representations of movement. The left panel shows a dancer performing in a studio setting with a wooden floor and paneled walls. The middle panel features a grey articulated 3D rigging model mirroring the exact choreography. The right panel displays an abstract, colorful fluid simulation mapping the dynamic motion against a gridded black background. The piece demonstrates a seamless transition between live-action performance, digital wireframe, and generative 3D graphics.