Netflix Brand Identity 2023

Description

A close-up photograph features a yellow ID badge enclosed in a clear plastic holder with a silver clip, resting against a textured blue denim fabric background. The prominent text on the yellow card reads in bold black capital letters: I'M ON THE GUEST LIST* with *PROBABLY written smaller underneath. This piece is part of a brand identity project for Netflix, featuring graphic design by PORTO ROCHA and photography by Allison Zaucha and Erik Undéhn.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Streaming Platforms

Color

Background

Fabric Texture

Context

Advertising Campaign, Brand Film / Corporate Video