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  • ·Netflix Brand Identity Graphic Design by Porto Rocha
Brand
Netflix
ProjectBrand Identity
Colorful geometric graphic badge labels with bold typography including Popcorn and Netflix is a Joke on a dark background

Netflix Brand Identity 2023

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Allison Zaucha
Allison ZauchaPhotography
Erik Undéhn
Erik UndéhnPhotography

Tags

graphic designbrand identitytypographic badgesgeometric labelsNetflix brandingPorto Rocha design

Description

This graphic design showcase highlights the brand identity system developed by Porto Rocha for Netflix. The composition features an arrangement of colorful geometric ticket-shaped badges set against a dark background, each containing bold typographic headings such as Popcorn, Bar, Museum of Comedy, and Netflix Is a Joke. The layout utilizes a vibrant palette of red, yellow, blue, green, and pink, establishing a playful and energetic visual language. PORTO ROCHA provided graphic design for the project, showcasing distinct signifiers and label formats. The clean alignment and bold lettering deliver clear visual hierarchy and commercial impact.