Netflix Brand Identity 2023
Associated creatives
Tags
Description
This graphic design showcase highlights the brand identity system developed by Porto Rocha for Netflix. The composition features an arrangement of colorful geometric ticket-shaped badges set against a dark background, each containing bold typographic headings such as Popcorn, Bar, Museum of Comedy, and Netflix Is a Joke. The layout utilizes a vibrant palette of red, yellow, blue, green, and pink, establishing a playful and energetic visual language. PORTO ROCHA provided graphic design for the project, showcasing distinct signifiers and label formats. The clean alignment and bold lettering deliver clear visual hierarchy and commercial impact.
Style
Horizontal, Commercial, Graphic, Retro
Techniques
Typography, Vector
Industries
Streaming Platforms
Background
Solid Colour
Context
Advertising Campaign