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ProjectBrand Identity
A framed Netflix comedy festival poster mounted on a brick pillar next to a closed corrugated metal storefront.

Brand Identity 2023

Associated creatives

PORTO ROCHA
PORTO ROCHAGraphic Design
Allison Zaucha
Allison ZauchaPhotography
Erik Undéhn
Erik UndéhnPhotography

Tags

netflix festival posterfestival posternetflix posterposter

Description

A framed promotional poster for the Netflix Is A Joke Festival is mounted on a textured brick pillar between a closed corrugated metal roller shutter and a weathered grey metal door frame. The poster features bold, high-contrast red and yellow typographic blocks displaying event details, dates, and comedian names. The composition is straight-on and captured in natural daylight, highlighting the urban street context and poster framing. Graphic design by PORTO ROCHA with photography by Allison Zaucha and Erik Undéhn for Netflix.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Streaming Platforms

Color

Crimson (60%)
Golden Yellow (30%)
Pure White (10%)

Background

Street

Context

Advertising Campaign, Out of Home (OOH)