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BrandMonotype
ProjectBrand Identity
Monotype brand identity image featuring a circular vinyl record label set against an industrial background of grey pipes

Monotype Brand Identity 2024

Associated creatives

Monotype
MonotypeReport by

Tags

vinyl record labelrecord labelvinyl recordcircular labeltypographytext graphicindustrial pipespipes

Description

This image showcases a brand identity project by Monotype featuring a circular vinyl record label placed centrally over a dark industrial background composed of parallel grey pipes. The record label features a gradient yellowish-green tone with sharp, technical typography including the text SYSTM RECORDINGS, a track list, and an uppercase letter A. Large, geometric white letters spelling SYSTM appear across the bottom foreground. The composition employs a top-down perspective with high-contrast monochrome and muted metallic colour grading.

Style

Commercial, Square, Graphic

Techniques

Typography, 3D render / CGI

Industries

Music

Color

Lemon (50%)
Pure White (50%)

Background

Metal Texture

Context

Advertising Campaign