Monotype Brand Identity 2024

Description

This graphic brand identity piece created for Monotype features a surreal outdoor composition in a green field during twilight. A woman with dark bobbed hair stands in profile, wearing a pale dress while gazing toward a colossal, ruffled pink flower form that dominates the center of the frame. Centered within the large pink shape is a vinyl record featuring custom green typography reading Counter Attack. The horizon features a soft pink and purple gradient sky, while stylized green typography appears in the upper left corner. The overall aesthetic combines surreal graphic elements with soft lighting and a muted pastel color palette.

Style

Artistic, Surreal, Square, Pastel

Industries

Music

Color

Background

Meadow

Context

Advertising Campaign, Fine Art / Personal Project