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BrandMonotype
ProjectBrand Identity
Monochrome image of blurred figures moving rapidly indoors with a centered round label reading PROFESHINAL VOL 2.

Monotype Brand Identity 2024

Associated creatives

Monotype
MonotypeReport by

Tags

vinyl record labelrecord labelvinyl recordrecordtypographic labeltypography

Description

This monochrome image for the Monotype Brand Identity project features a prominent, circular record label centered over a dynamic, high-contrast interior scene. The background displays multiple figures captured with heavy motion blur, creating a chaotic and energetic atmosphere within a room featuring paneled walls and a door. The central white vinyl label includes handwritten typographic text reading PROFESHINAL VOL 2, TEST PRESS, and FREEFORM RECORDINGS. The overall aesthetic is dark, moody, and experimental, utilizing stark black and white tones to emphasize movement and typography.

Style

Artistic, Square, Monochrome, Gritty

Techniques

Typography, Long exposure

Industries

Music

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign, Fine Art / Personal Project