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BrandMonotype
ProjectBrand Identity
Vintage album art featuring two people and a centered vinyl record with the title Return of the Serif by Monotype.

Monotype Brand Identity 2024

Associated creatives

Monotype
MonotypeReport by

Tags

vinyl recordrecord labelvintage recordtypographyretro typography

Description

This brand identity project by Monotype titled Brand Identity features vintage-styled album art with warm, nostalgic tones and distinctive typography. The composition centers on a dark green vinyl record label overlay with decorative yellow typography reading Return of the Serif. In the surrounding scene, a man in a dark suit and a woman in a pink blazer appear in a dynamic, motion-blurred environment. The overall lighting evokes a retro aesthetic with rich brown and amber highlights.

Style

Cinematic, Square, Retro, Nostalgic

Industries

Music

Color

Jet Black (50%)
Golden Yellow (30%)
Forest Green (20%)

Context

Advertising Campaign, Music Video