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BrandMonotype
ProjectBrand Identity
Motion blurred figures in a crowd surrounding a bright blue and lime green circular record label graphic for De-Form Recordings

Monotype Brand Identity 2024

Associated creatives

Monotype
MonotypeReport by

Tags

circular record label graphicrecord label graphicrecord labelcircular graphicmotion blurred crowdmotion blurred figuresmotion blur crowdblurred figuresgroup of peoplemultiple people

Description

This dynamic visual created for Monotype's brand identity project captures a crowd of multiple figures rendered with intense horizontal motion blur. A vibrant circular record label graphic featuring bold lime green typography on a vivid blue background sits centrally over the motion-streaked figures, displaying the text DE-FORM RECORDINGS and phone numbers. The lighting creates warm highlights along the edges of the foreground figures, contrasting against the cool blue and dark tones of the surrounding environment. The composition employs strong directional movement and typography to evoke a high-energy urban or nightlife atmosphere.

Style

Horizontal, Cinematic, Neon, Gritty

Techniques

Long exposure, VFX / visual effects

Industries

Music

Color

Royal Blue (50%)
Lime (50%)

Context

Advertising Campaign, Brand Film / Corporate Video