Logo
  • Home
  • ·Media
  • ·Miu Miu Lunar New Year Campaign Sneakers
BrandMiu Miu
ProjectLunar New Year 2025 Ad Campaign
Top-down view of a pair of Miu Miu sneakers with mixed white and brown laces resting on a green terrazzo floor.

Miu Miu Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Shujun Wei
Shujun WeiFilm Director
Liu Haocun and Zhao Jinmai
Liu Haocun and Zhao JinmaiModels
Lotta Volkova
Lotta VolkovaStylist
Yi Lau Yi
Yi Lau YiLocation
Beijing
BeijingLocation
China
ChinaLocation

Tags

miu miu sneakersmiu miu shoessneakersshoeswhite sneakersmetallic sneakersfootwearmixed laceswhite lacesbrown laces

Description

This image presents a top-down product shot for the Miu Miu Lunar New Year 2025 ad campaign, featuring a pair of modern sneakers placed directly on a speckled green terrazzo floor. The shoes combine white mesh and metallic silver panels with contrasting white and brown laces tied in detailed bows. The lighting is bright and even, highlighting the textural details of the footwear surface and the polished stone background. The composition is centered symmetrically, focusing entirely on the footwear design without additional props or human subjects.

Style

Vertical, Commercial, Clean

Industries

Footwear

Color

Pure White (50%)
Silver (metallic) (30%)
Chocolate (20%)

Background

Stone Texture

Context

E-commerce / Product