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ProjectLunar New Year 2025 Ad Campaign
A young woman wearing tinted sunglasses and a white collared shirt in a warmly lit interior space with tables and glowing string lights.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Shujun Wei
Shujun WeiFilm Director
Liu Haocun and Zhao Jinmai
Liu Haocun and Zhao JinmaiModels
Lotta Volkova
Lotta VolkovaStylist
Yi Lau Yi
Yi Lau YiLocation
Beijing
BeijingLocation
China
ChinaLocation

Tags

woman wearing sunglassesyoung womanwoman in white shirttinted sunglasseswhite collared shirtpearl necklace

Description

This image is part of the Lunar New Year 2025 ad campaign for Miu Miu. A young woman with dark hair wears tinted rimless sunglasses, a pearl necklace, and a white collared button-down shirt. She is positioned in a dimly lit interior environment featuring tables, chairs, and softly glowing string lights in the background. The warm ambient lighting and rich red and green interior tones create an atmospheric mood for the fashion campaign.

Style

Horizontal, Commercial, Moody, Warm

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Jet Black (40%)

Background

Café

Context

Advertising Campaign