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ProjectLunar New Year 2025 Ad Campaign
Woman in a red fleece zip-up jacket holding a dark brown handbag while posing indoors at a table.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Shujun Wei
Shujun WeiFilm Director
Liu Haocun and Zhao Jinmai
Liu Haocun and Zhao JinmaiModels
Lotta Volkova
Lotta VolkovaStylist
Yi Lau Yi
Yi Lau YiLocation
Beijing
BeijingLocation
China
ChinaLocation

Tags

woman in red fleece jacketred fleece jacketfleece jacketwoman holding handbagdark brown handbagleather handbag

Description

This portrait for the Miu Miu Lunar New Year 2025 ad campaign features a young woman wearing a vibrant red fleece quarter-zip jacket and dark boots, leaning against a green table. She holds a structured dark brown leather handbag accented with playful red charms. The warm indoor setting features ambient string lights and soft background illumination, creating a casual yet styled atmosphere.

Style

Vertical, Commercial, Warm, Nostalgic

Industries

Luxury Fashion Houses

Color

Crimson (60%)
Chocolate (40%)

Background

Café

Context

Advertising Campaign