Miu Miu Lunar New Year 2025 Ad Campaign 2025

Description

This image is part of the Lunar New Year 2025 ad campaign for Miu Miu, featuring creative direction by Edward Quarmby, film direction by Shujun Wei, styling by Lotta Volkova, and starring models Liu Haocun and Zhao Jinmai. A young woman is seated at a table inside a dimly lit interior with warm string lights visible in the background. She wears an intricately embellished grey jacket over layered shirts and holds a small, pleated red handbag by its handle. The shot employs warm lighting and a rich colour palette, highlighting textured fabrics and detailed surface embellishments.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bar

Context

Advertising Campaign