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ProjectLunar New Year 2025 Ad Campaign
Young woman leaning on a table with a brown leather handbag in a warmly lit interior setting.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Shujun Wei
Shujun WeiFilm Director
Liu Haocun and Zhao Jinmai
Liu Haocun and Zhao JinmaiModels
Lotta Volkova
Lotta VolkovaStylist
Yi Lau Yi
Yi Lau YiLocation
Beijing
BeijingLocation
China
ChinaLocation

Tags

woman leaning on tablewomanbrown leather handbagleather handbagbrown handbaghandbagpatterned collared topcollared toppearl necklace

Description

A young woman poses indoors in a warm, richly toned setting for the Miu Miu Lunar New Year 2025 ad campaign. She leans against a green table surface with one hand resting near her head, wearing a patterned collared top and a pearl necklace. A brown leather Miu Miu shoulder bag rests prominently on the table in the foreground. The background glows with warm red and ambient lighting, creating an atmospheric, cinematic mood.

Style

Horizontal, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Caramel (50%)
Beige (50%)

Background

Bar

Context

Advertising Campaign