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Roger Federer sitting on outdoor steps beside a dark Mercedes Benz electric van parked in a driveway

Mercedes Benz 2026 Mercedes VLE Launch Campaign 2026

Associated creatives

Tags

Description

Athlete Roger Federer is seated on outdoor concrete steps in a relaxed pose wearing a camel-colored jacket and trousers, smiling toward the camera. Parked behind him on a paved driveway is a dark electric Mercedes-Benz van, positioned near a modern house with a green garage door and warm exterior lighting. A vibrant patch of yellow flowers grows along the edge of the foreground path under natural daylight. The composition reflects a polished advertising style captured for the 2026 Mercedes VLE launch campaign.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Camel (70%)
Pure White (30%)

Background

House

Context

Advertising Campaign