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Split view ad showing a family portrait on the left and a brown Mini Clubman car on a black background on the right.

Bryce Duffy, Photographer,

Associated creatives

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Description

This advertising campaign image features a diptych composition contrasting a quirky family portrait on the left with a sleek brown Mini Clubman car on a black background on the right. The left side presents a family dressed in contrasting styles, including a man holding a toddler, a seated woman holding a white cat, and a teenager in punk attire with a mohawk. The right panel showcases the rear three-quarter view of the Mini Clubman illuminated by studio lighting against a dark ground. Text in the upper corners reads 'THE OTHER PETERMAN.' and 'THE OTHER MINI.' with the Mini logo and 'MINI CLUBMAN.' at the bottom right. The work was photographed by Bryce Duffy.

Style

Horizontal, Commercial, Clean

Industries

Luxury Automotive

Color

Chocolate (50%)
Silver (30%)
Jet Black (20%)

Context

Advertising Campaign