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Brand
Mercedes Benz
Project2026 Mercedes VLE Launch Campaign
Roger Federer sitting in the driver seat of a Mercedes Benz electric vehicle interior during the launch campaign.

Mercedes Benz 2026 Mercedes VLE Launch Campaign 2026

Associated creatives

Chris Noltekuhlmann
Chris NoltekuhlmannPhotographer
Roger Federer
Roger FedererAthlete

Tags

roger federerroger federer drivingman driving carman in driver seatmercedes benz interiorcar interior dashboard

Description

Athlete Roger Federer is seated in the driver's seat of a Mercedes Benz vehicle, captured for the 2026 Mercedes VLE Launch Campaign by photographer Chris Noltekuhlmann. He wears a beige shirt and trousers, holding the steering wheel with a calm expression. The interior features a sleek dashboard with wide digital displays glowing with green graphics. Natural light streams through the side windows, illuminating the refined cabin and highlighting the modern electronic interface.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Beige (50%)
Camel (50%)

Context

Advertising Campaign