BrandMercedes Benz

Mercedes Benz 2026 Mercedes VLE Launch Campaign 2026
Associated creatives
Tags
Description
Athlete Roger Federer is seated in the luxurious back seat of a Mercedes Benz vehicle, smiling warmly down at a fluffy tan dog perched on the leather seat beside him. Federer wears a casual brown button-up jacket over a white t-shirt paired with trousers and white sneakers. The vehicle interior features black leather upholstery, ambient green lighting strips, and a panoramic glass roof looking out onto an urban streetscape with buildings. Chris Noltekuhlmann captured the commercial launch campaign image with natural lighting emphasizing the refined vehicle interior.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Automotive
Color
Camel (50%)
Pure White (30%)
Jet Black (20%)
Background
Carpark
Context
Advertising Campaign
