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Roger Federer sitting in the back seat of a Mercedes Benz looking at a fluffy tan dog

Mercedes Benz 2026 Mercedes VLE Launch Campaign 2026

Associated creatives

Tags

Description

Athlete Roger Federer is seated in the luxurious back seat of a Mercedes Benz vehicle, smiling warmly down at a fluffy tan dog perched on the leather seat beside him. Federer wears a casual brown button-up jacket over a white t-shirt paired with trousers and white sneakers. The vehicle interior features black leather upholstery, ambient green lighting strips, and a panoramic glass roof looking out onto an urban streetscape with buildings. Chris Noltekuhlmann captured the commercial launch campaign image with natural lighting emphasizing the refined vehicle interior.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Automotive

Color

Camel (50%)
Pure White (30%)
Jet Black (20%)

Background

Carpark

Context

Advertising Campaign