Nigel Harniman, Photographer, New York

Description

This automotive advertising image by photographer and director Nigel Harniman features three vehicles parked in a spacious concrete parking garage. A white crossover with orange roof accents sits in the foreground on the left, flanked by a silver van centrally and a vibrant orange hatchback parked further back on the right. The underground structure features ribbed concrete ceilings, exposed support pillars, and arched architectural recesses along the back wall. Clean, diffuse lighting illuminates the scene uniformly across the reflective vehicle surfaces and polished flooring. Bold promotional text reading Switch to electric. Switch to a Vauxhall appears in white lettering across the lower portion of the frame.

Style

Horizontal, Commercial, Warm, Clean

Industries

Luxury Automotive

Color

Background

Carpark

Context

Advertising Campaign