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Roger Federer standing beside a dark grey Mercedes VLE van in an urban plaza with modern commercial buildings.

Mercedes Benz 2026 Mercedes VLE Launch Campaign 2026

Associated creatives

Tags

Description

This advertising campaign image for the Mercedes Benz 2026 VLE Launch Campaign features athlete Roger Federer posing next to a dark grey electric van in a paved urban plaza surrounded by modern commercial buildings. Federer wears a tan jacket over a white t-shirt paired with beige trousers and white sneakers. The composition is captured with natural daylight, emphasizing clean commercial lines and professional styling. Text elements integrated into the composition read 'SPACE TO STAND OUT' alongside the Mercedes-Benz logo. The photograph was captured by photographer Chris Noltekuhlmann.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Camel (30%)
Jet Black (50%)
Pure White (20%)

Background

Public Square

Context

Advertising Campaign