BrandMercedes Benz

Mercedes Benz 2026 Mercedes VLE Launch Campaign 2026
Associated creatives
Tags
Description
This advertising campaign image for the Mercedes Benz 2026 VLE Launch Campaign features athlete Roger Federer posing next to a dark grey electric van in a paved urban plaza surrounded by modern commercial buildings. Federer wears a tan jacket over a white t-shirt paired with beige trousers and white sneakers. The composition is captured with natural daylight, emphasizing clean commercial lines and professional styling. Text elements integrated into the composition read 'SPACE TO STAND OUT' alongside the Mercedes-Benz logo. The photograph was captured by photographer Chris Noltekuhlmann.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Electric / EV
Color
Camel (30%)
Jet Black (50%)
Pure White (20%)
Background
Public Square
Context
Advertising Campaign
