BrandMCM

MCM "From München to Mars" Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This fashion campaign image for MCM's Fall 2024 project titled From München to Mars was photographed by Collier Schorr with creative direction by Katharina Korbjuhn. The scene features a woman leaning her head against a person wearing a full white astronaut suit with an American flag patch on the shoulder. She wears a beige utility jacket and matching skirt under bright, warm studio lighting with a visible multi-bulb lighting rig in the background. The ground has a textured, rocky surface resembling a lunar landscape.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Beige (50%)
Pure White (50%)
Background
Set-dressed
Context
Advertising Campaign
