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  • ·MCM From Munchen to Mars Fall 2024 campaign portrait
BrandMCM
Project"From München to Mars" Fall 2024 Ad Campaign
Man wearing white astronaut suit with MCM monogram backpack and matching belt bag against dark background

MCM "From München to Mars" Fall 2024 Ad Campaign 2024

Associated creatives

Katharina Korbjuhn
Katharina KorbjuhnCreative Director
Collier Schorr
Collier SchorrPhotographer
Matt Dillon
Matt DillonTalent
Zelda Adams
Zelda AdamsTalent
Steph Shiu
Steph ShiuTalent

Tags

man in astronaut suitastronaut suitmanMCM backpackMCM monogram backpackmonogram backpackleather backpackbackpackbelt bagmonogram belt bagleather belt bag

Description

This portrait from the MCM Fall 2024 advertising campaign, titled From Munchen to Mars, features a person viewed from behind wearing a white astronaut suit adorned with an American flag patch. The subject is layered with MCM monogram leather backpacks and matching belt bags featuring signature logo prints and gold-tone hardware. The composition highlights the structured brown leather accessories against the stark white garment and a dark background. Collier Schorr photographed the campaign, with creative direction by Katharina Korbjuhn and talent featuring Matt Dillon, Zelda Adams, and Steph Shiu.

Style

Editorial, Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Camel (70%)
Pure White (30%)

Context

Advertising Campaign