MCM "From München to Mars" Fall 2024 Ad Campaign 2024

Description

This fashion campaign portrait for MCM photographed by Collier Schorr captures a model wearing and carrying an elaborate arrangement of monogrammed brown bags and accessories against a clean white backdrop. The composition highlights structured leather goods layered across the subject's torso alongside a cylindrical carrying case. The lighting is crisp and even, emphasizing the textures and hardware of the products. Creative direction by Katharina Korbjuhn shapes the bold styling of the look.

Style

Editorial, Vertical, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign