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Behind-the-scenes view of a film crew watching an astronaut in a white suit holding a branded flag on a set

MCM "From München to Mars" Fall 2024 Ad Campaign 2024

About

This behind-the-scenes image captures the production of the MCM 'From München to Mars' Fall 2024 advertising campaign, photographed by Collier Schorr with creative direction by Katharina Korbjuhn. On a studio soundstage styled to resemble a lunar landscape with artificial dirt and scattered rocks, a figure in a white astronaut suit carries a banner bearing the MCM logo. In the foreground and left side of the frame, the film crew and production team observe the monitor and action from seated and standing positions under studio lighting and overhead diffusers. Camera rails and equipment rest on the floor, highlighting the collaborative process of the fashion campaign production.

Brand

MCM

Project

MCM "From München to Mars" Fall 2024 Ad Campaign 2024

Keywords

astronaut holding flagastronaut suitwhite astronaut suitbranded flagmcm flag

Credits

Katharina Korbjuhn
Creative Director
Collier Schorr
Photographer
Matt Dillon
Talent
Zelda Adams
Talent
Steph Shiu
Talent

Styles

DocumentaryHorizontalWarmClean

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Backstage / Behind the Scenes
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