MCM "From München to Mars" Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This behind-the-scenes image captures the production of the MCM 'From München to Mars' Fall 2024 advertising campaign, photographed by Collier Schorr with creative direction by Katharina Korbjuhn. On a studio soundstage styled to resemble a lunar landscape with artificial dirt and scattered rocks, a figure in a white astronaut suit carries a banner bearing the MCM logo. In the foreground and left side of the frame, the film crew and production team observe the monitor and action from seated and standing positions under studio lighting and overhead diffusers. Camera rails and equipment rest on the floor, highlighting the collaborative process of the fashion campaign production.
Style
Documentary, Horizontal, Warm, Clean
Industries
Luxury Fashion Houses
Background
Set-dressed
Context
Backstage / Behind the Scenes