MCM "From München to Mars" Fall 2024 Ad Campaign 2024

About

This campaign image for MCM's Fall 2024 collection, titled "From München to Mars," features a figure dressed in a white astronaut suit and helmet seated indoors at a table covered with a white cloth. A metallic silver handbag rests prominently in the foreground on the table, reflecting ambient light. The background consists of draped neutral curtains under direct lighting, creating sharp shadows. The project was creatively directed by Katharina Korbjuhn and photographed by Collier Schorr.