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  • ·MCM From Munchen to Mars Fall 2024 Ad Campaign
BrandMCM
Project"From München to Mars" Fall 2024 Ad Campaign
Figure in a white spacesuit and helmet seated at a table with a silver metallic handbag under warm indoor lighting.

MCM "From München to Mars" Fall 2024 Ad Campaign 2024

Associated creatives

Katharina Korbjuhn
Katharina KorbjuhnCreative Director
Collier Schorr
Collier SchorrPhotographer
Matt Dillon
Matt DillonTalent
Zelda Adams
Zelda AdamsTalent
Steph Shiu
Steph ShiuTalent

Tags

figure in spacesuitspacesuitastronaut helmetwhite spacesuitsilver metallic handbagsilver handbagmetallic handbaghandbag

Description

This campaign image for MCM's Fall 2024 collection, titled "From München to Mars," features a figure dressed in a white astronaut suit and helmet seated indoors at a table covered with a white cloth. A metallic silver handbag rests prominently in the foreground on the table, reflecting ambient light. The background consists of draped neutral curtains under direct lighting, creating sharp shadows. The project was creatively directed by Katharina Korbjuhn and photographed by Collier Schorr.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Silver (30%)
Cobalt (10%)

Background

Set-dressed

Context

Advertising Campaign