Massi's Brand Identity 2025

Description

This brand identity project for Massi's showcases a custom illustrated paper menu held by hands over a wooden table. The menu features bold green and red typography detailing a sandwich selection alongside a stylized horse illustration. A sesame-seed sub sandwich rests on branded paper next to the menu, with a person wearing a denim jacket seated nearby. The overhead composition highlights playful graphic elements and warm tones, crafted by Saint-Urbain and Alexander Stein.

Style

Editorial, Vertical, Warm, Clean

Techniques

Typography, Natural light

Industries

Restaurants

Color

Context

Advertising Campaign, Catalogue