Massi's Brand Identity 2025

Description

This overhead shot showcases brand identity elements for Massi's, featuring a warm takeout container filled with a hearty sandwich covered in melted cheese, tomato sauce, and fresh basil leaves, resting alongside crispy French fries. Surrounding the container are round white coasters with red typography reading Astoria, NY Massi's Homemade Sandwiches, accompanied by stacked red and green paper coasters and a soda can. The dark textured background provides a clean contrast that highlights the vibrant colours of the food and branded collateral. The lighting is direct and bright, emphasizing the fresh textures of the ingredients and the printed details on the paper goods.

Style

Editorial, Vertical, Warm, Clean

Industries

Restaurants

Color

Background

Concrete Texture

Context

Advertising Campaign, Editorial