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BrandMassi's
ProjectBrand Identity
Baker handling dough pieces on a peel with bold red Massi's text overlay.

Massi's Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Saint-Urbain
Saint-UrbainIllustration
Gur Margalit
Gur MargalitMotion
Alexander Stein
Alexander SteinPhotography

Tags

baker shaping doughbaker handsshaping doughcommercial kitchendough loavesbaking preparation

Description

This photograph for the Massi's brand identity project captures a baker at work inside a commercial kitchen environment. The shot focuses on the baker's hands as they arrange unbaked loaves of dough on a peel near an oven. Natural overhead lighting highlights the flour texture on the dough surfaces and wooden prep peel. A prominent red logotype overlay reading Massis is layered across the foreground. The composition emphasizes craft and food preparation details.

Style

Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Background

Commercial Kitchen

Context

Advertising Campaign