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BrandMassi's
ProjectBrand Identity
Close-up of hands holding a hand of custom illustrated playing cards over a wooden table with branded packaging in background.

Massi's Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Saint-Urbain
Saint-UrbainIllustration
Gur Margalit
Gur MargalitMotion
Alexander Stein
Alexander SteinPhotography

Tags

custom playing cardsplaying cardshands holding cardsillustrated playing cardsbranded packagingtakeout foodwooden table

Description

This image showcases a close-up overhead view of hands holding a fan of custom-illustrated playing cards featuring unique numbered and pictorial designs. The setting is a wooden table with branded Massi's packaging and a takeout container topped with melted cheese and fresh basil visible in the background. The art direction emphasizes vibrant branding elements with bold red and yellow accents on the cards and packaging. Natural lighting highlights the textured wood surface and the hands holding the cards. The composition forms part of a comprehensive brand identity project.

Style

Vertical, Commercial, Warm, Clean

Industries

Restaurants

Color

Pure White (50%)
Crimson (30%)
Golden Yellow (20%)

Context

Advertising Campaign