Massi's Brand Identity 2025

About

This motion piece captures the brand identity development process for Massi's, moving from preliminary handwritten pencil sketches on paper to finalized digital logo animations. The sequence transitions through various typographic concepts, rough brainstorming notes, and clean vector typography set against solid red and neutral backgrounds. Created as part of the Brand Identity project, the video features contributions from Saint-Urbain, Gur Margalit, and Alexander Stein.