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Brand
Massi's
ProjectBrand Identity

Massi's Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Saint-Urbain
Saint-UrbainIllustration
Gur Margalit
Gur MargalitMotion
Alexander Stein
Alexander SteinPhotography

Tags

brand identity logologo designbrand identitylogo animationtypography design

Description

This motion piece captures the brand identity development process for Massi's, moving from preliminary handwritten pencil sketches on paper to finalized digital logo animations. The sequence transitions through various typographic concepts, rough brainstorming notes, and clean vector typography set against solid red and neutral backgrounds. Created as part of the Brand Identity project, the video features contributions from Saint-Urbain, Gur Margalit, and Alexander Stein.