Massi's Brand Identity 2025

Description

A collection of custom matchbook packaging designs is arranged across a patterned paper surface for the Massis brand identity project. Six rectangular matchboxes display playful illustrations, distinctive typography, and branding details such as Astoria NY. The layout features natural lighting with soft directional shadows casting across the white and red patterned background. Saint-Urbain, Gur Margalit, and Alexander Stein contributed to the visual identity and illustration work.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Restaurants

Color

Background

Paper Texture

Context

Advertising Campaign