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Collection of branded matchbooks with illustrated designs resting on printed paper for Massis

Massi's Brand Identity 2025

About

A collection of custom matchbook packaging designs is arranged across a patterned paper surface for the Massis brand identity project. Six rectangular matchboxes display playful illustrations, distinctive typography, and branding details such as Astoria NY. The layout features natural lighting with soft directional shadows casting across the white and red patterned background. Saint-Urbain, Gur Margalit, and Alexander Stein contributed to the visual identity and illustration work.

Brand

Massi's

Project

Massi's Brand Identity 2025

Keywords

matchbook packagingmatchbookpackaging designMassis brandingillustrated matchbooks

Credits

Saint-Urbain
Graphic Design
Saint-Urbain
Illustration
Gur Margalit
Motion
Alexander Stein
Photography

Styles

HorizontalCommercialClean

Techniques

TypographyNatural light

Industries

Restaurants

Background

Paper Texture

Context

Advertising Campaign
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