Manataco Brand Identity 2019

Description

This image features an outdoor advertising billboard for Manataco mounted onto a textured stone wall under natural daylight. The poster displays bold, playful black typographic artwork against a white background, featuring large angled letters that spell out a distinctive phrase. Above the poster, a classical balustrade runs along the upper edge of the wall, casting soft diagonal shadows across the stone surface. The composition is captured from a straight-on perspective, highlighting the integration of modern graphic branding within a traditional urban environment. Graphic design was created by Pentagram as part of the Brand Identity project.

Style

Vertical, Commercial, Clean

Techniques

Typography, Natural light

Color

Background

Street

Context

Out of Home (OOH)