Manataco Brand Identity 2019

Description

A close-up shot focusing on the midsection of a person wearing a white long-sleeved shirt under a dark black apron, part of the Manataco brand identity project by Pentagram. The black apron features subtle printed white typography including words like agua, grasa, and salsa scattered across the fabric. The person has their hands casually tucked into the apron pockets. The background consists of a distressed, neutral-toned concrete wall with a raw, tactile texture. The lighting is bright and clean, emphasizing the contrast between the dark garment and the light backdrop.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Background

Concrete Texture

Context

Advertising Campaign